Learn how to build user segments for travel, food delivery, E-commerce, F2P gaming and subscription services.

Mobile retargeting is the next step in the evolution of mobile marketing. In 2018, more and more mobile-first companies will be looking towards retargeting and launching test campaigns.

Dynamic banner advertising is an effective way to bring your users back to your app because they are likely to engage with ads that display products they've already expressed interest in.

You can use retargeting to re-engage users who never made it to a purchase, and to offer something new to users who used to be active.

During the first two months of the campaign, the conversion from click to order was 35%, the ARPPU of the reengaged users was 17% higher than the ARPPU of other users. Two months after the campaign was launched, ROI reached 458%.

Sergei Konovalov, co-founder of Mobio, sums up the most significant events in mobile app promotion over the past year and shares his forecast for 2018.

Run and Change is a concept for team design, but independent affiliates can adapt this approach to improve their productivity.