Banners and videos from experts in performance advertising
We come up with ideas, draw banners and shoot videos. You get installations, orders and registrations
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How we make performance creatives
When leads are needed, conventional outdoor and media banners are not suitable. They talk about the product and work on its recognition. It's a long-term game that doesn't work when sales are needed right now.
Performance creatives drive leads immediately: users install the app, register, or place orders.
Lead KPIs: installation, registration, sale
Creatives must sell. Reach, comments, or likes doesn't matter. We only care about leads and sales.
Clear and understandable message
Users' attention is limited. We show and explain the benefits of the product in an instant.
Attracting attention and high CTR
News, pictures of friends from vacation and funny videos about cats compete for the user's attention. We make banners that stand out against this background.
Convenient adaptive layout
Our creatives are not overloaded. They are convenient to look at on the phone: large inscriptions, large buttons. We add subtitles to the video so that everything is clear without voice acting.
Many variations for A / B tests
To get cheap leads, you have to experiment with your message, graphics, layout, colors, titles, and text. Many options are needed. Therefore, our creatives are cheap.
Why do we confident in our work?
More than 6 years in mobile and performance advertising
When we started in 2013, there weren't many formats and sources in mobile yet. According to Macaw, we have placed the most mobile ads on MyTarget.
Observation and practice
We have developed a database of successful and unsuccessful cases. We know how to sell baby products to mothers, how they look for vacation tickets and when they order food delivery.
Experience is based on experimentation
We are performance marketers. Therefore, we constantly try and learn: what color to make the frame, what to write on the button and whether emoji are needed in the text.
Creatives in 48 hours
We have 15 buyers and 5 designers. To keep up, we had to enter kanban, setup Asana and write our own telegram bot. We make banners in 2 days and videos in 5 days.
Remember about brand reputation
Don't mislead users for cheap leads. We know how to work with brand books and convey brand values in creatives.
We work with different formats
We know where the banner works best, and where the video is. We know how to make animation and shoot people. We develop interactive advertising.
Examples of creatives
Examples of creatives
Static banners for social media advertising
We know how to get high CTR and cheap leads for different businesses: ecommerce, travel, games, dating and various useful services.
We immediately make banners for mobile, use large print, short headlines and a clear call to action. We follow the rule: "1 banner = 1 idea".
Animation is harder to produce, but stands out in the user's feed, grabs attention and increases CTR:
We get a significant part of the leads through video ads. In the video, the contact with the user is denser and it is easier to convey the benefits of the product:
Interactive advertising is a modern ad format that engages and entertains the user through game mechanics.