Attracting potential buyers to your online store
Received reference CPOs for each channel. During seasonal periods, CPO was reduced by 40% and the conversion to purchases doubled. We identified the most successful product categories in terms of attracting new users. We set up the use of deep links to increase user loyalty, launched campaigns with a product feed and dynamic remarketing, which allowed us to reduce the CRR indicator from the planned one.
Before launching the advertising campaign, we paid a lot of attention to setting up tracking analytics, threw all the events through the funnel. We connected traffic from sources ASA, Facebook, MyTarget, Yandex.Direct and Google Ads; compiled a categorization for creatives according to the product matrix, audience segmentation, analyzed key queries to compose a semantic core.
Announce the release of a new OBI application. Search for effective channels and the formation of benchmarks for CPO. Scaling results while maintaining a working CRR.