There are 5 stages of the Technology Adoption Lifecycle and 2020 pushed consumers from one stage to another faster than they’d experienced before. Innovators had been pushing for digital-first banking and investing, like the rising success of the Robinhood app, but 2020 solidified the bridge between innovation and early adopters. We passed “The Chasm,” and are now seeing a massive adoption in the way consumers interact digitally with finance institutions and how these institutions are prioritizing customer interactions.