Average revenue from paying users increased by 95% as a result of remarketing campaigns; hardcore games showed an increase of 160%, followed by social casino games + 130%, midcore + 60% and casual + 30%
Revenue from in-app purchases from February to August among apps with a hybrid monetization model (purchases and ads) grew by 67%; however, ad revenue fell 16% over the same period.
IAPs Lead the Hybrid Monetization Model
The number of inorganic installations (NOI) among hyper-casual games increased by 250%;
growth is directly related to the increase in the number of new players.
The number of game app installs in 2020 increased by 45% compared to 2019; the growth was due to inorganic demand, which grew by at least 69%; organic installs grew 33% in 2020, 57% faster than the growth rate between 2018 and 2019.
In-app purchases (IAP) revenue increased 25% during quarantine; the growth was driven mainly by casual games, which jumped 55% and maintained high earnings throughout August.
In-App Purchase (IAP) revenue grows