Before we start developing performance art, we always ask the client to send us a "black list" of what shouldn't be on the artwork, and a so-called "white list" of what he would like to see on static or video banners. We also study in details the client's brand-book: fonts, colors, main principles.
When we've got the hypotheses ready and the designer has created several variants of banners, we approve the concepts with the advertiser. At the initial stages it helps us better understand the client's preferences and approve the concept. Subsequently we coordinate each creative with the advertiser, but we already know exactly in what direction to move. Creating creative for advertising on request - this is the request that our clients come with, and we always meet the declared quality of service delivery.