Production of creatives

Our creative team evaluates the client's KPIs and industry, conducts initial analysis and proposes several hypotheses based on previous successful experience in a similar industry. UA specialists assess possible risks and audience behavior and provide a detailed target audience analysis for the creative team, so that hypotheses are based on data and not on personal preferences. After the creative ideas are developed and agreed with the performance team, the hypotheses are given to the designers.

Before we start developing performance art, we always ask the client to send us a "black list" of what shouldn't be on the artwork, and a so-called "white list" of what he would like to see on static or video banners. We also study in details the client's brand-book: fonts, colors, main principles.

When we've got the hypotheses ready and the designer has created several variants of banners, we approve the concepts with the advertiser. At the initial stages it helps us better understand the client's preferences and approve the concept. Subsequently we coordinate each creative with the advertiser, but we already know exactly in what direction to move. Creating creative for advertising on request - this is the request that our clients come with, and we always meet the declared quality of service delivery.

Hypothesis testing is an important step in launching advertising campaigns that helps you allocate your budget efficiently and not lose money. The logic behind creative testing is to use A/B testing on different banners to better understand which creative converts better and why. Already on the first day of the advertising campaign, the performance team and analytical department prepare a report on which approaches are more effective, what to emphasize. The designer corrects the performance creatives taking into account the analysis, which allows to get the best effect at the launch of advertising campaigns. We always provide custom advertising creatives only with testing in mind to save the advertiser money and make the campaigns most effective.

Testing helps:
- Identify the target audience
- Evaluate the effectiveness of hypotheses
- Choose the best combination of creative targeting, optimize the ad campaign and save the budget.

Each creative has its own degree of "burnout" when it has worked for all audiences and has to be replaced. It's very important not to miss this point, so we, as a creative development company, monitor the analytics of each banner on a daily basis. When we notice a "burnout" we connect the design department and the creative team to create a similar creative, which should be taken as the basis for the next ones. For one effective creative our team creates more than 10 variations, which we coordinate with the client. This allows us to effectively promote mobile apps without having to repeat ourselves each time to keep the audience more and more interested. If you want to order the development of a creative, remember that for every successful creative there are more than ten variations.