Production of creatives

The range of our expertise includes not only distribution, but also professional digital content creation. We enter the tops of industry ratings.
Our experience
in the production of creatives for games
We have experience with a variety of genres from Hypercasual to Premium. We understand not only the specifics of the industry, but also the needs of the player, and we know how to correctly convey the necessary information to him.
Playable ads, Gameplay video, Fake Gameplay, scenario videos and work with influencers are all part of our range of competencies.
Our experience
in filming and post-production
We are very familiar with the peculiarities of Digital Drama and perfectly handle all Social Media formats, from short Youtube videos to dance integrations in TikTok.
In addition, we have a resource that allows us to create full-fledged Mobile creative ads with the help of influencers with further distribution of the resulting videos.
Development of a creative concept for a performance banner
3 – 5 days
Visualization of creative ideas, preparation of video scripts, storyboards, banner options
Creative implementation
2 – 3 days
2 – 3 days
Publication
3 – 5 days
Detailed study of the target audience, its behavior, habits. Searching for insight and forming a framework idea
Creative strategy
Elaboration of a creative ecosystem, mechanics, creative formats, formation of an action plan
Scaling
2 – 3 days
Analysis of competitors' creatives,
review of the best global and local practices
Analysis
Further steps
We activate advertising campaigns on the selected sources
Launch into space!
We will prepare selling creatives for you
Production
We will finalize the concepts, if necessary
Correcting suggestions for comments
We will show what happened and discuss with you
Approval of approaches
We will take into account all your wishes and offer the most effective options
Within 2 weeks we will prepare a creative strategy
Guidelines, brand book, communication strategy
Attach the required materials
In the Facebook messenger, via mail or website
Contact us
We will provide you with a convenient template with questions
Fill in a creative brief
How we create creatives
For more than 9 years we have been providing our clients with creative services with guaranteed results
Hypothesis development
Our creative team evaluates the client's KPIs and industry, conducts initial analysis and proposes several hypotheses based on previous successful experience in a similar industry. UA specialists assess possible risks and audience behavior and provide a detailed target audience analysis for the creative team, so that hypotheses are based on data and not on personal preferences. After the creative ideas are developed and agreed with the performance team, the hypotheses are given to the designers.
Approval by advertiser
Before we start developing performance art, we always ask the client to send us a "black list" of what shouldn't be on the artwork, and a so-called "white list" of what he would like to see on static or video banners. We also study in details the client's brand-book: fonts, colors, main principles.

When we've got the hypotheses ready and the designer has created several variants of banners, we approve the concepts with the advertiser. At the initial stages it helps us better understand the client's preferences and approve the concept. Subsequently we coordinate each creative with the advertiser, but we already know exactly in what direction to move. Creating creative for advertising on request - this is the request that our clients come with, and we always meet the declared quality of service delivery.
Testing
Hypothesis testing is an important step in launching advertising campaigns that helps you allocate your budget efficiently and not lose money. The logic behind creative testing is to use A/B testing on different banners to better understand which creative converts better and why. Already on the first day of the advertising campaign, the performance team and analytical department prepare a report on which approaches are more effective, what to emphasize. The designer corrects the performance creatives taking into account the analysis, which allows to get the best effect at the launch of advertising campaigns. We always provide custom advertising creatives only with testing in mind to save the advertiser money and make the campaigns most effective.

Testing helps:
- Identify the target audience
- Evaluate the effectiveness of hypotheses
- Choose the best combination of creative targeting, optimize the ad campaign and save the budget.
Creating variations
Each creative has its own degree of "burnout" when it has worked for all audiences and has to be replaced. It's very important not to miss this point, so we, as a creative development company, monitor the analytics of each banner on a daily basis. When we notice a "burnout" we connect the design department and the creative team to create a similar creative, which should be taken as the basis for the next ones. For one effective creative our team creates more than 10 variations, which we coordinate with the client. This allows us to effectively promote mobile apps without having to repeat ourselves each time to keep the audience more and more interested. If you want to order the development of a creative, remember that for every successful creative there are more than ten variations.