Promotion strategy
mobile app

Multichannel UA, creative production, ASO, promotion tactics are ours. For example, we have been conducting all Beelince mobile products for 3 years with excellent results.

Our approach to strategy development
Target audience:
Impact triggers
Segmentation
Back to the market, already seriously:
Capacity
Competitors
Communication
Researches:
We study your task, analyze the current situation, category, market, product, consumer
Immersion:
Starting hypotheses, KPIs by channel (AU, CPA, CPI, CPT, DRR), targeting. We form reporting templates and metrics for assessing results, designate milestones and reporting dates
Planning tactics:
We set a vector, evaluate and select channels, formats, communication tone, tools, timeline. We prepare a KPI forecast for the campaign, calculate the budget, form a split by channel
Strategy:
We bring together and analyze, identify insights, free zones and points of influence on the audience and competitors
Insights:
Re-meeting, specifying the goal and objectives, plunging into the intricacies of the product and internal business processes
Brief:
Launch
Putting it into a presentation, defending
Stages of strategy development in detail
We study your task, analyze the current situation,
category, market, product, consumer
We start from the task, look at the numbers of current and past campaigns, study the analytics of trackers and ad offices; we dive into the product and its features; seasonality, trends and directions of market development; research and industry reports, legal restrictions, major players and their behavior.
We bring it to a presentation, make an appointment again
Immersion
Re-meeting, specifying the goal and objectives, plunging into the intricacies of the product and internal business processes
We talk about the state and trends of the market, compare the understanding and views on the main challenges and trends of the market, discuss the actions of competitors, and models of audience behavior. We will learn more about internal constraints, business processes, product development plans. If necessary, at the meeting we adjust the goals and highlight the key tasks, expand the research areas and set additional tasks
Brief
Returning to the market, already seriously: capacity, competitors, communication; target audience: impact triggers, segmentation
Competitive analysis: comparison of product offers and USP; formation of positioning of competitors relative to each other; assessment of traffic attraction channels (SOV); marketing budget; study of mobile metrics (Apps): download volume, organic / paid shares, retention, revenue, engagement (sessions); ASO analysis; benchmarks by category

Target audience: social demographic portrait of the client; primary and secondary segments, features and characteristics, affinity, key motives and consumption patterns; CJM; segment capacity estimation
Researches
We bring together and analyze, identify insights, free zones and points of influence on the audience and competitors
We evaluate the reliability of the data and results obtained, write the main conclusions, highlight important points
Insights
We set the vector, evaluate and select channels, formats, communication tone, tools, campaign timeline. We prepare a KPI forecast for the campaign, calculate the budget, form a split by channel
We justify the use of tools at different stages of the funnel, designate KPIs at each of the steps, justify the choice of channels, split the budget per channel, form expectations from each stage of the strategy implementation, show the dynamics of key metrics and the final forecast for key conversion
Strategy
Starting hypotheses, KPIs by channel (AU, CPA, CPI, CPT, DRR), targeting. We form reporting templates and metrics for assessing results, designate milestones and reporting dates
We form the timeline of the channel-by-channel launch, write the launch logic and connect the channels to each other; select segments in the channel and prepare a personal communication appeal. We build touch chains, select formats and the required number of creatives for launch and testing. We outline the key risks and optimization measures. We describe in detail the logic of work in the channel and control metrics
Planning tactics:
We defend, supplement with calculations, CREO examples, answer questions and prepare additional information upon request
Putting it into a presentation
We reach targets, form public cases, aim at long-term cooperation
Launch