Jiffy is a local digital grocery store that delivers fresh groceries and essentials in minutes.
Industry: ultra-fast food delivery (15 to 30 minutes)
GEO: United Kingdom
Tasks from the client: Product development,
increase in traffic volume.
Our client entered the competitive sphere,
while having a number of restrictions. Delivery was possible
to several areas of London, which imposes additional complexity when attracting traffic.
*Download estimates represent the cumulative downloads of 22 food delivery app publishers in the UK between Q1 2018 and Q3 2021
Quarterly downloads of top Grocery Delivery apps
(only delivery and retail network) in UK
We conducted market research using the Sensor Tower. The grocery delivery market in the UK is one of the most developed.
Until 2020, it had leaders with interval delivery of several days (usually, large offline retail chains (ASDA, Tesco Grocery & Clubcard).
2021 turned out to be a turning point in consumer preferences - already by Q3, 3 out of 5 leaders were applications with delivery from 15 minutes:
Gorillas - Grocery Delivery #4
Zapp - 24/7 Drinks & Groceries #5.
The top 10 also included Weezy:
Food & Grocery Delivery #6
SnappyShopper Grocery Delivery #8.
At the same time, these applications have already covered a significant part of London with their delivery area and went to other major cities in the UK.
Goal: Target / Volume increase / CAC reduction / income increase in mobile application