September 15, 2023
Traffic Attribution Without Explicit Touch | Mobio Group
In this article, Mobio Group will cover ways to attribute traffic without explicitly touching it, levels of attribution, and ways to attribute at those levels…
Blog
Blog
September 5, 2023
Traffic Attribution Model Selection | Mobio Group
In this article, Mobio Group will talk about how to choose the right traffic attribution model: what influences the choice, the main models, their advantages and disadvantages…
August 31, 2023
Unmasking App Fraud: Securing the Mobile Ecosystem | Mobio Group
In this article, Mobio Group will discuss the growing threat of phreaking and its impact on app ecosystems. Learn about the tactics used by scammers and the challenges you can face…Read More
August 29, 2023
Effective Marketing: Attribution VS Incrementality | Mobio Group
In this article, Mobio Group will discuss the pros and cons of attribution and incrementality in marketing and share insights to improve their strategies and drive growth…Read More
August 22, 2023
The Night of the Ad Eaters: Creative Trends | Mobio Group
In this article, Mobio Group will uncover the secrets of successful advertising and talk about the key trends of the “Night of the Advertising Eaters” that have captivated audiences worldwide…Read More
August 15, 2023
Unlocking Incrementality: Ad Impact Measurement | Mobio Group
In this article, Mobio Group will talk about incrementality in marketing and effective methods to measure the true impact of advertising campaigns…Read More