Jiffy is a local digital grocery store that delivers fresh groceries and essentials in minutes


Ultra-fast food delivery (15 to 30 minutes)


United Kingdom


Product development,
increase in traffic volume


Target / Volume increase / CAC reduction / income increase

£2,4 m

App revenue





Jiffy Case


We conducted market research using the Sensor Tower. The grocery delivery market in the UK is one of the most developed

Quarterly downloads of top Grocery Delivery apps (only delivery and retail network) in UK

Jiffy Case analytics

*Download estimates represent the cumulative downloads of 22 food delivery app publishers in the UK between Q1 2018 and Q3 2021

Until 2020, it had leaders with interval delivery
of several days (usually, large offline retail chains (ASDA, Tesco Grocery & Clubcard).

2021 turned out to be a turning point in consumer preferences – already by Q3, 3 out of 5 leaders were applications with delivery from 15 minutes: Getir #2,Gorillas – Grocery Delivery #4Zapp – 24/7 Drinks & Groceries #5.

The top 10 also included Weezy:Food & Grocery Delivery #6SnappyShopper Grocery Delivery #8. At the same time, these applications have already covered a significant part of London with their delivery area and went to other major cities in the UK.

Our client entered the competitive sphere, while having a number of restrictions. Delivery was possible to several areas of London, which imposes additional complexity when attracting traffic


For promotion, we offered channels: Facebook Ads and Google Ads — they have a well-implemented hyperlocal targeting, and the potential audience within this targeting still has a good volume. We used 3 main creative approaches at the start of the advertising campaign


Creatives for Jiffy Case

First stage

At the first stage of initial tests, together with the client, we tested various approaches in creatives and targeting that were basic for the theme. The complexity of the work was added by the coefficient due to the targeting locale (within such settings, the volume of the available audience decreases, its cost increases)

The results were within the planned, but we understood that there was still room for optimization. To achieve the indicators, we strengthened the team of buyers, assigning several specialists to the project and continued to look for and test various hypotheses

August – December

Determined the most effective
creative formats

Selected segments of the
target audience

Received ROI and volume


After leaving the period of initial tests, we increased volumes by more than 300% in 4 months (August-December), while maintaining CAC at values acceptable to the client. On average, we launched 4 new tests per week.

+4 tests

in a week



Jiffy Case Results

Second stage

We also launched Web2App tests.This made it possible to bypass SKAD restrictions when running FB on iOS.

User journey

01. Web campaign

Clicks an ad and is sent to the mobile website

02. Mobile website with Smart Banner

Clicks the Smart Banner and is sent to the app store

03. App store

Downloads the app

04. App

Opens the app


Our team developed and created more than 300 creative materials – videos and static banners, including blogger’s content to give users relevant experience about the service. It allowed us to constantly refresh creatives to not only get attention of possible leads, but also keep it at a steady level.

As well as testing new hypotheses.By the right targeting, messaging and catchy creatives we increased conversion and decreased CAC by 20%. As a result the volume has increased by ~ 700%.


CAC reduction




Сreatives developed

Jiffy Case analytics result

Results of work


CAC reduction



+50 000


Result of Jiffy Case

The client is satisfied with the growth rates and entrusts us with the further management of UA. The joint work of our team with the client’s team allows us to achieve results in a super competitive market, to bring the application from scratch to significant volumes of a permanent audience


We conducted a
market analysis


Provided the client with data and
buyers for business development


Successfully completed
soft launch


Adapted to the client’s KPI
and achieved stable growth