Hyper-personalized Video Ads IN MINUTES | Mobio Group

In recent years, we’ve seen two critical marketing trends that allow for more engaging, relevant and cost-effective advertising — the video ad format and maximum personalization.

Video content has gained immense popularity due to its ability to capture the attention of the audience. It allows you to tell stories, showcase products and evoke emotions, which cannot be achieved with text and is very limited with the use of images. Video advertising is engaging and allows you to communicate information more effectively and is better remembered. Such advertising is more willingly shared on social networks, which creates a viral effect and increases brand recognition.

Ad personalization involves tailoring content to specific people or groups of people based on their preferences, behaviors, and demographics. This approach helps advertisers create ads that grab users’ attention and make them feel like the content is meant for them. Which means deeper engagement with the audience, increased trust in the brand and, consequently, a significant increase in conversions.

If we combine these two trends, we get personalized video messaging, which has the potential to increase conversion rates by 3x over regular video ads and stand out in today’s competitive marketing landscape.

However, creating video ads is already a time-consuming, and often long and expensive enough process, and when you add personalization, this approach used to become simply impossible for any scaling. A lot has changed and today Mobio Group will talk about the tool that has revolutionized personalized video advertising — Gan.ai — an artificial intelligence-based platform that makes it quick and easy to create personalized video content in large quantities.

What is Gan.ai?

Gan.ai is an artificial intelligence-based solution that allows businesses to create personalized video messages for their customers.  The platform uses Myna, an advanced artificial intelligence engine that allows you to create customized videos based on a pre-recorded template. All you need to do is upload your video and highlight the words that will be replaced. The replaced words are synchronized with lip movements with amazing accuracy, making the videos look completely natural and giving the viewer the feeling that the video was recorded for them.

With Gan.ai, a new level of hyper-personalization of video content opens up: customer name, product, price, location and more can be personalized in real-time video. The ability to fully automate campaign creation via API is present. This tool can accept inputs and upload videos or immediately pour them into campaigns via API.

You can create millions of video variations as needed, and at the time of recording a template video, you may not even know in advance what variations you need.

Where Can Gan.ai be Used?

The tool is suitable for a variety of industries and has many usage scenarios. Let’s look at the most obvious ways to use Gan.ai.

Marketing:

Examples (<> signs indicate the part of the narrator’s text that changes in different versions of the video):

• Video ads based on the user’s location (combined with hyperlocal targeting). The ad can indicate that your service is available in the user’s region or that your product is available at a specific store nearby.
Example narrator text: “Come and try <this hair dryer> at your nearest <store name> store”.

• Re-engagement videos. In your video, you can directly address the user utilizing user data.
Example voiceover text: “Hello <customer name>. Where have you been? The last time you used <service name> was more than <30> days ago. We would be happy to see you again and therefore we will make you a <special offer>”.

• Remarketing video advertising.  The video can name specific product categories, products or services and their attributes based on the user’s action history.
Example narration: “Did you forget something? Those wonderful <boots> are still in your shopping cart waiting for you”.

• Personalized welcome videos for new customers. Videos can include customer details, such as name, and a message from the company’s CEO.
An example of an announcer text: “<User name> I’m glad you chose our service…”.

Sales:

• Personalized sales proposals, product demonstrations and customer testimonials.

Customer Service:

• Welcome videos at login, video tutorials on how to use the product, customer satisfaction surveys.

Education:

• Personalized video lessons, tutorials and assessments.

This is by no means a complete list of Gan.ai use cases — the more data you know about the user, the more opportunities for personalization.

Examples of Practical Application in Different Spheres

Travel industry, selling tours, tickets

➲ Promotions

Problem:

1.​ For the purpose of increasing sales of certain destinations or hot offers (specific routes) promotions can be conducted. Promotions are often limited in time, their parameters are not always known in advance.

2. ​In advertising campaigns the best results are shown by creatives that most accurately describe the parameters of promotion. In the travel theme it can be: a specific route/city of departure/arrival, a promotional price, a discount on a specific tour/hotel or on specific dates.

3.​ Video creatives may involve shooting “talking” actors.

4. UGC creatives can show better results than animation. Especially relevant for the TickTock platform.

The cycle of producing UGC creatives/filming with actors takes a significant amount of time and resources. It can be too time consuming and costly to create personalized video creatives for each promotion and campaigns and end up using creatives with less personalization.

Solution:

1.​ Creation of video creatives (actor/UGC) using Gan.ai — recording template video in advance. Separate operational generation of creatives for each promotion with its parameters (route/price/date).

2.​ An example of a text spoken by an actor: “I’m glad I bought a plane ticket from <New York> to <Los Angeles> for only <$50>, the promotion is not over yet, come in and check if there are still tickets left”.

3.​ GEO USA/WW.

4. Actor: influencer traveler, professional actor, star.

➲ Remarketing

Issue:

1.​ In remarketing campaigns, the best results come from creatives that most accurately reflect the interest a user has previously shown. In travel topics this could be: a specific route/city of departure/arrival, a hotel.

2.​ In creatives it is important to reflect the price.

3.​ Video creatives with “talking actors” and UGC creatives show better results than static or animation. This is especially true for the TicToc platform.

Creating personalized UGC creatives and creatives with actors, in which a person mentions specific parameters in his speech, is complicated by the need to record a large number of variations and further complex editing, so much so that such an approach becomes unprofitable. As a result, remarketing campaigns use creatives with less personalization.

Solution:

1.​ Creating video creatives (actor/UGC) with Gan.ai — generating hundreds of variations based on 1 recorded template video for each variation.

2.​ Possible variables for variations of creatives: ticket price, departure/arrival city, hotel, excursion.

3.​ Example of text spoken by an actor: “I took a <Caribbean Islands> tour for only <$700>, it was an unforgettable trip, go to the website and book one of these”.

4.​ US/WW GEO.

5.​ Actor: influencer traveler, professional actor, star.

Food Delivery

➲ Personalization by geotargeting

Issue:

1. Geo: Fast and ultra-fast food or grocery deliveries may have a limited delivery area — specific neighborhoods, cities.

2. ​Personalization: the higher the degree of personalization of the creative, the higher it can show in conversion results.

3.​ Video creatives with “talking actors” and UGC creatives show better results than static or animation.

Creating personalized UGC creatives or videos with actors in which a person mentions a specific delivery area in their speech is complicated by the need to record a large number of variations and further complex editing, so much so that this approach becomes unprofitable.

Solution:

1.​ Advertising campaigns using hyperlocal targeting.

2. ​Creation of video creatives (actor/UGC) using Gan.ai — generation of hundreds of variations based on 1 recorded template video for each variation.

3.​ Possible variables for variations of creatives: delivery zone.

4. ​Example text spoken by an actor: “Been wanting to try store delivery for a long time. When I found out that Getir now delivers to my place in <Soho> I immediately rushed to try it”.

5.​ GEO USA/WW.

6.​ Actor: influencer, professional actor, star.

➲ Product promotions, collaborations with restaurants

Problem:

1.​ A delivery service can run co-branded advertising with specific restaurants or run promotions for specific products. The promotions may be limited in time and their parameters are not known in advance.

2.​ Personalization: the higher the degree of personalization of the creative, the higher it can show results in conversions.

3.​ Video creatives with “talking actors” / UGC creatives can show better results than static / animation.

Creating personalized UGC creatives or utilizing videos with actors in which a person mentions specific restaurants, products, prices, etc. in his speech is complicated by the need to record a large number of variations and further complex editing, so much so that this approach becomes unprofitable.

Solution:

1. ​Advertising campaigns using hyperlocal targeting.

2.​ Creation of video creatives (actor/UGC) using AI (Gan.ai) — generation of hundreds of variations based on 1 recorded template video for each variation.

3. Possible variables for variations of creatives: restaurant name, product name, price, special offer, delivery zone, etc.

4.​ Example of text spoken by an actor: “I love <Spicy Wings> from <KFC>, for the last 2 days I can’t stop eating them because they are only <$5.99> until <end of September>”.

5.​ GEO USA/WW.

6.​ Actor: influencer, professional actor, star.

Results

Production time of creatives — by utilizing technology, the production time of all video creatives will be about the same as the production time of 1 video. UGC — 1-4 weeks. Video with actors — depends on the scale of production.

Personalized creatives can increase engagement up to 3x and purchase conversion up to 2x.

With the help of Gan.ai it became possible to launch large-scale promotional and retargeting campaigns with personalized video creatives in any advertising sources that support video advertising format. And this can be done in a short period of time and with savings on creative development of up to 10 times compared to an in-house designer.

Conclusion

Gan.ai is a powerful video personalization platform that helps companies of all sizes create personalized videos at scale. The tool targets a wide range of industries and enables engagement with users through various channels such as email, WhatsApp, SMS, web pages, push notifications and others.

With Gan.ai, companies can increase customer engagement, conversion and ROI.